Record Store Day 2020 | Part III

One of the biggest annual events on the music calendar, Record Store Day is when independent record shops around the world come together to celebrate their unique culture. Special vinyl releases are made exclusively for the day and many shops and cities host artist performances and events to mark the occasion. This year, Record Store… Continue reading Record Store Day 2020 | Part III

Record Store Day 2020 | Part II

One of the biggest annual events on the music calendar, Record Store Day is when independent record shops around the world come together to celebrate their unique culture. Special vinyl releases are made exclusively for the day and many shops and cities host artist performances and events to mark the occasion. This year, due to… Continue reading Record Store Day 2020 | Part II

Record Store Day 2020 | Part I

One of the biggest annual events on the music calendar, Record Store Day is when independent record shops around the world come together to celebrate their unique culture. Special vinyl releases are made exclusively for the day and many shops and cities host artist performances and events to mark the occasion. This year, due to… Continue reading Record Store Day 2020 | Part I

Artist Insight | Alli Walker

Singer-songwriter Alli Walker grew up in Prince Edward Island, Canada, playing piano, drums, and bagpipes. A self-confessed “tomboy” who took great pleasure in beating the boys in drum battles, Alli later discovered Avril Lavigne and Taylor Swift: two strong female artists who inspired her to pick up and play the guitar in a typically “all-boys… Continue reading Artist Insight | Alli Walker

Artist Insight | Johnny Lloyd

Hello Johnny, thanks for taking the time to chat with us today. Let’s start out with an introduction. For anyone who hasn’t had the pleasure of listening to Johnny Lloyd, how would you introduce yourself and your music? I’m a singer-songwriter. I was originally in the band Tribes from 2010 to 2013. We had Top… Continue reading Artist Insight | Johnny Lloyd

Butch Walker | RubyRed Productions Insight

Butch Walker | Custom SA2200

Artist, songwriter, and Grammy nominated producer Butch Walker has been hailed by Rolling Stone as “one of America’s best singer-songwriters.”The Yamaha artist invited us into his RubyRed Productions studio in Santa Monica, where along with his own records, he has produced music by the likes of Weezer, Fall Out Boy, Taylor Swift, The Struts, P!NK, and Brian… Continue reading Butch Walker | RubyRed Productions Insight

The Ongoing History of Yamaha Folk Guitar

Yamaha celebrated the 50th anniversary of Yamaha Guitars in 2016, marking the year in which we first began exporting guitars outside of Japan. Nineteen-sixty-six was also the year in which we introduced our first steel-string acoustics: the FG-Series folk guitars. Many of those guitars had an instantly identifiable red label on the inside, and for… Continue reading The Ongoing History of Yamaha Folk Guitar

Artist Insight | Laura Jane Grace

I believe that every guitar has a soul, not quite a consciousness but pretty close to it.” In the midst of the debut Laura Jane Grace & The Devouring Mothers album release excitement, we were lucky enough to get some of guitarist, songwriter, front-woman and transgender rights activist Laura’s rare free time to chat about… Continue reading Artist Insight | Laura Jane Grace

Artist Insight | Freya Ridings

24 year old singer songwriter Freya Ridings is one to watch. Currently storming the UK charts with her soulful single ‘Lost Without You’, Ridings has a sold out UK and Ireland tour to look forward to, and is the first female British singer songwriter to 100% write a UK Top 10 hit in over 6… Continue reading Artist Insight | Freya Ridings

Artist Insight | Katie Cole

“My career comes with a lot of hyphens.” – Australian-born, Nashville-based singer-songwriter, multi-instrumentalist and Yamaha Artist, Katie Cole took some time to talk to us about her musical beginnings, inspirations and playing with The Smashing Pumpkins. Yamaha Guitars: For those who haven’t heard you before, who is Katie Cole? Katie Cole: I’m an Australian-born, Nashville-based artist. I’m a… Continue reading Artist Insight | Katie Cole