The Smashing Pumpkins guitarist Jeff Schroeder is a tough guy to pin down. On the one hand, he plays in one of the biggest alternative bands of all time, and yet it’s not out of place for him to wear a Michael Schenker t-shirt while he does so. He seems equally at home playing dreamy,… Continue reading Yamaha Guitar Development Custom Shop | Jeff Schroeder
Tag: pacifica
Record Store Day 2020 | Part II
One of the biggest annual events on the music calendar, Record Store Day is when independent record shops around the world come together to celebrate their unique culture. Special vinyl releases are made exclusively for the day and many shops and cities host artist performances and events to mark the occasion. This year, due to… Continue reading Record Store Day 2020 | Part II
Record Store Day 2020 | Part I
One of the biggest annual events on the music calendar, Record Store Day is when independent record shops around the world come together to celebrate their unique culture. Special vinyl releases are made exclusively for the day and many shops and cities host artist performances and events to mark the occasion. This year, due to… Continue reading Record Store Day 2020 | Part I
Yamaha Guitar Development Open House Online
We recently celebrated 30 years of Yamaha Guitar Development during YGD’s debut Open House Online, which streamed live on Thursday, August 13, 2020, from 11:00 am to 5:30 pm (PDT). Ampeg and Line 6 also participated in the event. The illuminating, artist-centric event marked the very first time the inner workings of the Yamaha Guitar… Continue reading Yamaha Guitar Development Open House Online
Custom Shop | #YGDConcept Guitars
From the Yamaha Artist Services Facility in LA (YASLA), we not only make custom models and modifications to our artists’ instruments, we also like to experiment; testing different materials, finishes and designs, exploring how we can take our guitars in new directions. For NAMM 2019, our Senior Guitar Designer and Luthier Pat Campolattano worked his… Continue reading Custom Shop | #YGDConcept Guitars
Artist Insight | Travis Vance & Nathan Whitney
Yamaha artists Travis Vance and Nathan Whitney together perform in Pop – Country star Thomas Rhett’s band, playing to fans in stadiums worldwide.We sat down with the guitarist and bassist to talk about what they look for in their gear, musicians who inspire them, and how it feels to play on stage in front of… Continue reading Artist Insight | Travis Vance & Nathan Whitney
Yamaha Artists talk influential records for Record Store Day 2018
Record Store Day, “a day for the people who make up the world of the record store—the staff, the customers, and the artists—to come together and celebrate the unique culture of a record store and the special role these independently owned stores play in their communities.” To celebrate this year we asked some Yamaha artists… Continue reading Yamaha Artists talk influential records for Record Store Day 2018
Female Artists Take Control for International Women’s Day 2018
International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women, as well as a call to action for accelerating gender parity. We are extremely proud that so many inspiring women choose a Yamaha Guitar or Bass as their weapon of choice, and decided to reach out to a… Continue reading Female Artists Take Control for International Women’s Day 2018
NAMM House | Poolside Sessions
Seeking some chill time away from the hectic Anaheim Convention Centre where the 2018 NAMM Show was in full swing, we set up camp a short drive away where we could host some of our European artists for some laid back sessions. Check them out… Hyleen | Pacifica From France we welcomed Hyleen, Nicolas Viccaro… Continue reading NAMM House | Poolside Sessions
Custom Pacifica for Devin Trout (Sam Smith)
For his upcoming world tour with Sam Smith, new Yamaha artist Devin Trout knew he was going to need a guitar that stood out both tonally and visually for the thousand of fans at each venue. We started with a Pacifica 510V as the base and went crazy from there. After stripping all the finish… Continue reading Custom Pacifica for Devin Trout (Sam Smith)