Record Store Day 2020 | Part II

One of the biggest annual events on the music calendar, Record Store Day is when independent record shops around the world come together to celebrate their unique culture. Special vinyl releases are made exclusively for the day and many shops and cities host artist performances and events to mark the occasion. This year, due to… Continue reading Record Store Day 2020 | Part II

Record Store Day 2020 | Part I

One of the biggest annual events on the music calendar, Record Store Day is when independent record shops around the world come together to celebrate their unique culture. Special vinyl releases are made exclusively for the day and many shops and cities host artist performances and events to mark the occasion. This year, due to… Continue reading Record Store Day 2020 | Part I

Yamaha Guitar Development Open House Online

The workshop at Yamaha Guitar Development

We recently celebrated 30 years of Yamaha Guitar Development during YGD’s debut Open House Online, which ​streamed live on Thursday, August 13, 2020, from 11:00 am to 5:30 pm (PDT). Ampeg and Line 6 also participated in the event. The illuminating, artist-centric event marked the very first time the inner workings of the Yamaha Guitar… Continue reading Yamaha Guitar Development Open House Online

Custom Shop | #YGDConcept Guitars

NAMM 2019 | Concept Pacifica

From the Yamaha Artist Services Facility in LA (YASLA), we not only make custom models and modifications to our artists’ instruments, we also like to experiment; testing different materials, finishes and designs, exploring how we can take our guitars in new directions. For NAMM 2019, our Senior Guitar Designer and Luthier Pat Campolattano worked his… Continue reading Custom Shop | #YGDConcept Guitars

Artist Insight | Travis Vance & Nathan Whitney

Yamaha artists Travis Vance and Nathan Whitney together perform in Pop – Country star Thomas Rhett’s band, playing to fans in stadiums worldwide.We sat down with the guitarist and bassist to talk about what they look for in their gear, musicians who inspire them, and how it feels to play on stage in front of… Continue reading Artist Insight | Travis Vance & Nathan Whitney

Yamaha Artists talk influential records for Record Store Day 2018

Record Store Day, “a day for the people who make up the world of the record store—the staff, the customers, and the artists—to come together and celebrate the unique culture of a record store and the special role these independently owned stores play in their communities.” To celebrate this year we asked some Yamaha artists… Continue reading Yamaha Artists talk influential records for Record Store Day 2018

Female Artists Take Control for International Women’s Day 2018

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women, as well as a call to action for accelerating gender parity. We are extremely proud that so many inspiring women choose a Yamaha Guitar or Bass as their weapon of choice, and decided to reach out to a… Continue reading Female Artists Take Control for International Women’s Day 2018

NAMM House | Poolside Sessions

Seeking some chill time away from the hectic Anaheim Convention Centre where the 2018 NAMM Show was in full swing, we set up camp a short drive away where we could host some of our European artists for some laid back sessions. Check them out… Hyleen | Pacifica From France we welcomed Hyleen, Nicolas Viccaro… Continue reading NAMM House | Poolside Sessions

Custom Pacifica for Devin Trout (Sam Smith)

Devin Trout | Custom Pacifica

For his upcoming world tour with Sam Smith, new Yamaha artist Devin Trout knew he was going to need a guitar that stood out both tonally and visually for the thousand of fans at each venue. We started with a Pacifica 510V as the base and went crazy from there. After stripping all the finish… Continue reading Custom Pacifica for Devin Trout (Sam Smith)

Scotti Hill of Skid Row | Custom Pacifica

Scotti Hill | Custom Pacifica

When given the opportunity to build a custom Pacifica for Scotti Hill of Skid Row, we wanted to design a guitar that was just like the artist and his playing style: unpretentious, unapologetic and full of soul. Other than the Pacifica body and headstock shape we left no other spec untouched. Here is a list… Continue reading Scotti Hill of Skid Row | Custom Pacifica