Custom Shop | #YGDConcept Guitars

NAMM 2019 | Concept Pacifica

From the Yamaha Artist Services Facility in LA (YASLA), we not only make custom models and modifications to our artists’ instruments, we also like to experiment; testing different materials, finishes and designs, exploring how we can take our guitars in new directions. For NAMM 2019, our Senior Guitar Designer and Luthier Pat Campolattano worked his… Continue reading Custom Shop | #YGDConcept Guitars

Custom Shop Chat | Scott Holiday’s “Big Daddy” Revstar

Scott Holiday | Custom Revstar

Long beach Rockers Scott Holiday, David Beste, Jay Buchanan and Michael Miley aka Rival Sons have been blasting out “sunkissed psychedelia and irresistible hooks” (The Guardian) since 2009, with a huge global fan base who give it their all at their electric shows. The intention of Guitarist and founder Scott Holiday, in his own words,… Continue reading Custom Shop Chat | Scott Holiday’s “Big Daddy” Revstar

Custom Shop Chat | Pat Campolattano

NAMM 2018 | Custom Revstars

Based out of our Yamaha Artist Services Facility in Los Angeles (YASLA), Yamaha Guitars designer & luthier Pat Campolattano is the man behind many of our custom models, as well as the go-to guy for artist modifications. YASLA is all about tying together unparalleled Artist support with R&D to make better instruments. It doesn’t matter… Continue reading Custom Shop Chat | Pat Campolattano

NAMM House | Poolside Sessions

Seeking some chill time away from the hectic Anaheim Convention Centre where the 2018 NAMM Show was in full swing, we set up camp a short drive away where we could host some of our European artists for some laid back sessions. Check them out… Hyleen | Pacifica From France we welcomed Hyleen, Nicolas Viccaro… Continue reading NAMM House | Poolside Sessions

INK, PUNK AND GUITARS | TOKYO HIRO

Tokyo Hiro | Custom Revstar

At this year’s NAMM Show we unveiled a hand painted custom Revstar as part of a collaboration with iconic Tattoo Artist Tokyo Hiro. For those of you who haven’t heard of Tokyo Hiro yet, settle in. His Japanese origin mixed with Punk Rock LA style is refreshing. When we stumbled across his Instagram feed full… Continue reading INK, PUNK AND GUITARS | TOKYO HIRO