The Smashing Pumpkins guitarist Jeff Schroeder is a tough guy to pin down. On the one hand, he plays in one of the biggest alternative bands of all time, and yet it’s not out of place for him to wear a Michael Schenker t-shirt while he does so. He seems equally at home playing dreamy,… Continue reading Yamaha Guitar Development Custom Shop | Jeff Schroeder
Category: Electric
Record Store Day 2023: Steady Holiday
Record Store Day is a day for the people who make up the world of the record store—the staff, the customers, and the artists—to come together and celebrate the unique culture of a record store and the special role they play in their communities. To mark this year’s Record Store Day, we spoke to Yamaha… Continue reading Record Store Day 2023: Steady Holiday
Record Store Day 2023: Jamie Lenman
Record Store Day is a day for the people who make up the world of the record store—the staff, the customers, and the artists—to come together and celebrate the unique culture of a record store and the special role they play in their communities. To mark this year’s Record Store Day, we spoke to Yamaha… Continue reading Record Store Day 2023: Jamie Lenman
The Revstar Story
PART I: NEVER STANDING STILL The Revstar story begins in a converted pickle factory in England. Located a short walk from The Oval cricket ground in leafy South-West London, the building is home to forpeople–a bold creative agency enlisted by Yamaha to collaborate on the design and marketing of a new range of electric guitars.… Continue reading The Revstar Story
Record Store Day 2021: Analog, Digital, and the Joy of Listening
The obvious takeaway is that the music is ultimately more important than the medium—but the right equipment can enhance the experience. I love how a power chord feels through a cranked tube amp, and I love how a record invites me to pay attention.“ My most recent vinyl purchase–Signals, Calls, and Marches by Mission of… Continue reading Record Store Day 2021: Analog, Digital, and the Joy of Listening
Record Store Day 2020 | Part III
One of the biggest annual events on the music calendar, Record Store Day is when independent record shops around the world come together to celebrate their unique culture. Special vinyl releases are made exclusively for the day and many shops and cities host artist performances and events to mark the occasion. This year, Record Store… Continue reading Record Store Day 2020 | Part III
Record Store Day 2020 | Part II
One of the biggest annual events on the music calendar, Record Store Day is when independent record shops around the world come together to celebrate their unique culture. Special vinyl releases are made exclusively for the day and many shops and cities host artist performances and events to mark the occasion. This year, due to… Continue reading Record Store Day 2020 | Part II
Record Store Day 2020 | Part I
One of the biggest annual events on the music calendar, Record Store Day is when independent record shops around the world come together to celebrate their unique culture. Special vinyl releases are made exclusively for the day and many shops and cities host artist performances and events to mark the occasion. This year, due to… Continue reading Record Store Day 2020 | Part I
Yamaha Guitar Development Open House Online
We recently celebrated 30 years of Yamaha Guitar Development during YGD’s debut Open House Online, which streamed live on Thursday, August 13, 2020, from 11:00 am to 5:30 pm (PDT). Ampeg and Line 6 also participated in the event. The illuminating, artist-centric event marked the very first time the inner workings of the Yamaha Guitar… Continue reading Yamaha Guitar Development Open House Online
Yamaha THR-II | Jeff Schroeder
Yamaha artist Jeff Schroeder is a guitarist with The Smashing Pumpkins. We spoke to him about the band’s most recent tour, his new project Night Dreamer, and his experience with the new THR30II Wireless amplifier. Hi Jeff! Thanks for taking the time to chat with us.The Smashing Pumpkins have just finished a huge tour with… Continue reading Yamaha THR-II | Jeff Schroeder