Several years ago Paul Hindmarsh had the chance to head out to Japan to learn more about the Yamaha history and heritage, visiting the Yamaha Guitars Archive and Innovation Road museum in Hamamatsu. While there, Paul conducted a hands-on “playing” tour of many historic Yamaha guitars and basses, including unique prototypes and limited-edition models, and… Continue reading Revisit the Time Paul Hindmarsh Discovered the Treasures of the Yamaha Guitar Archive in Hamamatsu
Category: Electric
Trading Licks: Episode 12 – Triads, Motifs and Intervallic Lines
This month we’re going to be jamming over a C Dorian progression using diatonic triads, melodic motifs and descending Intervallic lines. Let’s take a look at the chord progression first, and get a visual breakdown of why we are looking at a C Dorian tonality. The Chord Progression This month’s two-bar chord sequence contains a… Continue reading Trading Licks: Episode 12 – Triads, Motifs and Intervallic Lines
Trading Licks: Episode 11 – Instant Lydian Using the Minor Pentatonic Scale
This month we’re going to be jamming over a C Lydian progression. We’ll be using a simple, but unique approach to outline that modality, perhaps one you’d never thought of. The rhythmic approach to the chord progression features several “pushes” (upbeat anticipations) and a cool double-stop embellishment … so it’s well worth learning the chord… Continue reading Trading Licks: Episode 11 – Instant Lydian Using the Minor Pentatonic Scale
Trading Licks: Episode 9 – Targeting the Six and Nine
This month we’re going to be jamming over a cool B Dorian rock progression. The B Dorian mode is the second mode in the key of A Major. Simply put, B Dorian is the A Major scale played from B to B. The intervals we create by sequencing from the second tone of a major… Continue reading Trading Licks: Episode 9 – Targeting the Six and Nine
Yamaha Guitar Development Custom Shop | Jeff Schroeder
The Smashing Pumpkins guitarist Jeff Schroeder is a tough guy to pin down. On the one hand, he plays in one of the biggest alternative bands of all time, and yet it’s not out of place for him to wear a Michael Schenker t-shirt while he does so. He seems equally at home playing dreamy,… Continue reading Yamaha Guitar Development Custom Shop | Jeff Schroeder
Record Store Day 2023: Steady Holiday
Record Store Day is a day for the people who make up the world of the record store—the staff, the customers, and the artists—to come together and celebrate the unique culture of a record store and the special role they play in their communities. To mark this year’s Record Store Day, we spoke to Yamaha… Continue reading Record Store Day 2023: Steady Holiday
Record Store Day 2023: Jamie Lenman
Record Store Day is a day for the people who make up the world of the record store—the staff, the customers, and the artists—to come together and celebrate the unique culture of a record store and the special role they play in their communities. To mark this year’s Record Store Day, we spoke to Yamaha… Continue reading Record Store Day 2023: Jamie Lenman
The Revstar Story
PART I: NEVER STANDING STILL The Revstar story begins in a converted pickle factory in England. Located a short walk from The Oval cricket ground in leafy South-West London, the building is home to forpeople–a bold creative agency enlisted by Yamaha to collaborate on the design and marketing of a new range of electric guitars.… Continue reading The Revstar Story
Record Store Day 2021: Analog, Digital, and the Joy of Listening
The obvious takeaway is that the music is ultimately more important than the medium—but the right equipment can enhance the experience. I love how a power chord feels through a cranked tube amp, and I love how a record invites me to pay attention.“ My most recent vinyl purchase–Signals, Calls, and Marches by Mission of… Continue reading Record Store Day 2021: Analog, Digital, and the Joy of Listening
Record Store Day 2020 | Part III
One of the biggest annual events on the music calendar, Record Store Day is when independent record shops around the world come together to celebrate their unique culture. Special vinyl releases are made exclusively for the day and many shops and cities host artist performances and events to mark the occasion. This year, Record Store… Continue reading Record Store Day 2020 | Part III