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WELCOME TO THE FIRST-EVER YAMAHA GUITAR DEVELOPMENT OPEN HOUSE ONLINE!

Guitarists and bassists of all styles and skill levels celebrated 30 years of Yamaha Guitar Development during YDG's debut Open House Online, which ​streamed live on Thursday, August 13, 2020, from 11:00 am to 5:30 pm (PDT). Ampeg and Line 6 also participated in the event.

The illuminating, artist-centric event marked the very first time the inner workings of the Yamaha Guitar Development Custom Shop ​were revealed to the public. Viewers learned tons about the methods the designers use to innovate, strategize, and manufacture exceptional instruments for exceptional players, as well as how those innovations often inform the guitars and basses that you can buy and play.

In addition to a never-before-available public tour of the Custom Shop facility, viewers enjoyed product seminars, power-user tips, discussion panels, and special performances and/or interview segments with renowned artists such as Peter Hook, Lee Ritenour, Eva Gardner, Darryl Jones, Nathan East, Mike Stern, John Patitucci, Billy Sheehan, Chris Buck, Jon Button, Laura Jane Grace, and Rhett Shull.

The Yamaha Guitar Development - Open House Online was an exciting, educational, and entertaining experience for fans of guitar, bass, amplifiers, and modeling processors​. The event may be over, but you can still watch it (note: registration ​for the gear sweepstakes closed on September 5, 2020).

Watch Yamaha Guitar Development - Open House Online

Schedule

Yamaha Guitar Development - Open House Online

Kick Off Time

Yamaha Guitar Development Senior Designer and Luthier Pat Campolattano walks you through all the events you'll experience during today's Open House Online.

Peter Hook and the Light Performance

Let's start with an exclusive virtual performance! Iconic bassist, singer, and multi-instrumentalist Peter Hook (Joy Division, New Order) performs three songs with his band, Peter Hook and the Light.

On the Bench – From the Bench

Take an unprecedented, first-ever public tour through the Yamaha Guitar Development Custom Shop, guided by Senior Designer and Luthier Pat Campolattano, Acoustic Guitar Builder Andrew Enns, and Guitar Builder/Painter Rafael Barajas. Check out the electric and acoustic guitar workbenches, the wood shop, the CNC (computer-controlled cutting machine) and paint processes, the guitar showroom, and more.

Tone Crafting with Line 6

Take a spin into the world of technology and tone with the recently released POD Go from Line 6. Product Specialist Andy "Doc" Brown shows you how easy it is to deploy POD Go to get classic guitar tones, as well as construct amp and effects combinations to produce your very own sound. Then, thrill to a performance with Product Specialist Tony Camponovo, as he uses POD Go sounds to energize an original track.

Line 6 Chief Product Architect Eric Klein looks back on five years of Helix and where it’s going!

Professional guitarist and YouTube creator Rhett Shull detail the Line 6 Powercab active guitar speaker systems that are specifically designed to provide modelers with full-range sound and an authentic, amp-in-the-room performance feel.

30 Years of Yamaha Guitar Development

Get clued in to what Yamaha artists have known for 30 years—that an innovative and tight-knit team of designers has been creating stunning custom electric and acoustic guitars and basses in Southern California. In a revealing discussion group moderated by Yamaha Guitar Development Director Ken Dapron, Senior Designer Pat Campolattano, and former Guitar Player Editor-in-Chief Michael Molenda you'll discover why the Los Angeles-area custom shop was launched, how the team works with artists to develop their personal instruments, and more. Bonus! Special guests Mike Stern, John Patitucci, Billy Sheehan, and Chris Buck talk about their experiences building instruments with the custom shop and how they are using those signature models to power their music today.

Ampeg SVT Time Live

Learn all about the 50th anniversary model of perhaps the most celebrated bass amp in music history—the Ampeg SVT—with Ampeg Products Manager Dom Liberati and Ampeg Brand Marketing Manager Dino Monoxelos. Plus! Bass stars Darryl Jones (The Rolling Stones), Eva Gardner (P!nk, Cher), and Jon Button (The Who, Sheryl Crow) join in to talk bass and chat about how they helped develop the 50th Anniversary Heritage SVT.

Exclusive Performances with Yamaha Artists

More music! Against Me!'s Laura Jane Grace and Fourplay legends Lee Ritenour and Nathan East share their artistry and show us what Yamaha Guitar Development is all about—serving creativity with instruments that inspire music making and performance.

Thank You for Joining the Party!

We hope you enjoyed Yamaha Guitar Development - Open House Online–a first of its kind event.